Published by LawTechie - October 5, 2010 - LawTechie

An interesting development in internet privacy comes in the form of the Self-Regulatory Program for Online Behavioral Advertising, a consortium of online advertising groups which seeks to set a standard for ethical online advertising.

The group seeks to have advertisers incorporate the Self-Regulatory Principles for Online Behavioral Advertising by having members post an image link (displayed to the left) on all member advertising. The link would take consumers to a page explaining why they are seeing the particular ad and how they can opt out of online tracking for such advertisements.

Recently, a growing number of lawsuits have sought to curb, or at least clarify, the use of cookies to track consumers for advertising purposes via the web and mobile devices.

LawTechie is a blog focusing on trends in tech and digital media. Areas covered include intellectual property, cyberlaw, venture capital, transactions and litigation as they relate to the emerging sectors. The blog is edited by the firm's partner Tim Bukher with contributions from the firm's experts in their respective areas of law.

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