Published by LawTechie - February 27, 2012 - LawTechie

Internet LawThe Electronic Frontier Foundation (FFF) has been warning about the new Google privacy policy, specifically the lack of opt-out option. The new Google privacy policy, which will take effect March 1, will track all Google user personal data including search queries, sites visited, age, gender and location will assign the data to users’ online identity represented by their Gmail and YouTube accounts.

Last week, the Center for Digital Democracy filed a complaint with the Federal Trade Commission (FTC) asking the agency to fine Google up to $16,000/day until and unless it stops its privacy policy change.

This week, the EFF recommends a series of steps for users to delete their browsing history and “pause” history collection by their browser before the Google privacy policy goes into effect and Google starts collecting any stored data. DigitalJournal.com reports the process:

1. Go to the google homepage and sign into your account.
2. Click the dropdown menu next to your name in the upper-right hand corner of your screen.
3. Click accounts settings
4. Find the “Services section”
5. Under “Services” there is a sub-section that reads “View, enable, disable web history.” Click the link next to it that reads: “Go to Web History.”
6. Click on “Remove all Web History”

When you click on “Remove all Web History,” a message appears that says ” Web History is Paused.” What this means is that while Google will continue gathering and storing information about your web history it will make all data anonymous, that is, Google will not associate your Web History information with your online accounts and will therefore be unable to send you customized search results.

LawTechie is a blog focusing on trends in tech and digital media. Areas covered include intellectual property, cyberlaw, venture capital, transactions and litigation as they relate to the emerging sectors. The blog is edited by the firm's partner Tim Bukher with contributions from the firm's experts in their respective areas of law.

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